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Transcreation

Sometimes translation is not enough
Transcreation is a relatively new term which comes from the marketing and advertising industries. In these sectors, it’s really important to maintain the emotional impact and meaning of the content, which has to be as appealing as possible to the target culture. Transcreation basically means re-creating content for the target audience so as to enhance its effectiveness worldwide.

When is transcreation needed?

For global companies’ advertising, international blogs, tag-lines and creative texts.

How do we Transcreate?

At Balalaika we only entrust transcreation projects to professionals with a deep understanding and knowledge of the Russian culture and mindset, that could create the same feel as in the source culture. At the end of each transcreation project we analyse, discuss and agree it with the customer: good content marketing is expensive, poor translation could irreparably nullify your investment!

Ask our experts to find out
whether transcreation is the right service for you!

TESTIMONIALS

The opinion of our customers is really important to us.
Regarding the time, I have nothing to complain, you were very efficient in translating and the TNT was also efficient in delivering the envelope, that is more important to me.

Personally I am happy with your services, first of all because you were available and you responded all sorts of questions I had, especially regarding the bank transfer.

So, in a few words I would say that, I am satisfied with the translation. Once again, thank you for your availability.

man
Carlos Mairoce
Balalaika have been a great choice of company for us at Amazing.com. We had the pleasure of working with them on a large project where they have showed professionalism and intuitivity in translating from English to Russian. They were very punctual and fast in their work. They are also Amazing guys who really have a knack for building a strong relationship with their customer! I would recommend Balalaika to any company who wishes to have fast, professional and intuitive translation results and have fun doing it!  Thank you guys from Amazing.com! 
Lucy Ladchenko
Amazing.com
https://amazing.com/
In November 2015, I required the service of Balalaika Business Solutions to translate a document from Russian to English for visa purposes and I received exceptional service.The staff were extremely helpful and helped me in a timeous manner. I would recommend this company to anyone looking for fast and efficient service.
woman
Stacey Charman
Cliente privato / Individual / Частное лицо